How to use Social Media to create raving fans

Getting your practice out into the public space via social marketing can be harrowing if not risky experience.  The benefits of professional networking are well established but how do you move into a medium where you don't actually have to meet anyone? Troy is the director of Tonto Digital and at the recent LIV Symposium was able to start a few ideas moving in the heads of the delegates attending in regard to how social media technologies such as Facebook, Twitter and LinkedIn can be part of your networking and promotion strategy.  He will outline some of the do's and don'ts, risks and benefits and can answer a few questions posed as well.